How CohnReznick Powers The Business Of Baseball

How CohnReznick Powers The Business Of BaseballPowering The Business Of Baseball Is Just One Part Of What CohnReznick DoesAnd Theyre HiringIt might not seem like professional servicesis the most exciting industry. However, the job of an accountant at a majorfirm might actually involve understanding avariety of high-tech practices (like using AI and blockchain) or groundbreakingwork in emerging industries (like cannabis and renewable energy). But if yourean employee at CohnReznick, your job might even be more interesting than that.Thats because CohnReznick has formed an alliance with MLB to power the Business ofBaseballa series that explores the complex economic and cultural impacts ofthe industryand thats not all the sponsorship means for the elite accountingfirm.To learn a bit more about the decision to kollektivupand how its just one of the incredible aspects of CohnReznicks geschftlicher umgangwespoke to CEO Frank Longobardi.Why CohnReznick Teamed Up With Major League BaseballCohn Reznick and MLB is a natural fit, Longobardi tells us.We love the idea that many of the teams,including the league, had foundations and players that were giving money backto the community, he explains. That aligned very well with our values.But it wasnt just the ethical values of theleague and its teams that CohnReznick gravitated toward, it was their way ofdoing geschftsleben, too.We loved what they were doing to get thecustomer front and center, Longobardi says. And again, that really alignedwith our values as well as our clients values.CohnReznick, as a firm, is known for theircommitment to going above and beyond for clients, and MLBscommitment to the entire fan experience was a topic that not only attractedCohnReznick as a presenting sponsor of the BaseballWinter Meetings, but also as an area of business to explore in theirBusiness of Baseball series.Breaking Down The Business Of BaseballThe alliance between MLB and CohnReznick has spawned two content series for the MLB Network, one of which, Business of Baseball, takes a look at just that the complex business behind Americas national pastime.In one episode, CohnReznick and the MLB Network team explore the renovation of the Braves SunTrust Parkand its surrounding neighborhoodin downtown Atlanta.Like the business of accounting, its far morecomplicated than it might seemand thats actually a good thing. The new parkproject wasnt just a renovation of a venue, it was the rejuvenation of a wholeneighborhood and the creation of a new entertainment district. Shopping, music,food, andof coursebaseball were all essential elements in the engaging fanexperience that the Braves and Atlanta wanted to create.Beyond the media sponsorship,the CohnReznick team also gets to put on client andteam events at MLB stadiums. A baseball game viewed from a box suite provides agreat opportunity to connect with clients or foster team bonding, so its nosurprise that the MLB relationship is a hitthroughout the organization.The Learning Is A Two-Way StreetEven though CohnReznicks team is full ofmanagement and accounting experts, theres still plenty to be learned fromtheir work with MLB, Longobardi tells us.He and the CohnReznick team were impressedwith how MLB used technology to communicate withand provide top-tier products for customers. Both the league and the individualclubs use data collection and analysis to optimize the fan experience and theteams in-game performance. In this way, CohnReznick and the league havesomething in common They both use technology in subtle-but-impressive ways tocompete at a high level.Theyve also learned a lot about talentdevelopment. CohnReznick is one of the Top 10 Most Prestigious accounting firms, soputting young players into the big leagues is exactly what CohnReznick doeswith its interns and new-graduate hires.Leadership development today is so critical,Longobardi says. We forget sometimes how young these players are. A lot ofthese kids are 20 years old, 19 years old. We look a t the amount of trainingand time that goes into developing these players.It resonates with me as CEO of the firm thatweve got a similar responsibility to our young people, Longobardi explains.We need to continue to provide them with the tools to be successful. Andunless youre talking to your people and understanding what theyre goingthrough at the job level, youll never know that.And between the companys superb trainingopportunities and early-ID leadership programs, theyre doing just that.Sounds like a home ansturm to us.Want to learn more? Check out open opportunities at CohnReznick on WayUp